Capabilities Focused in Reaching the Most Valuable Clients!

Media planning and buying is at the heart of everything we do.

Media Planning:

Device agnostic and data-focused, we reach the right audience, at the right time through the right channel. Even in this ever-evolving industry, our business philosophy is the same now as it was when we first opened our doors – we believe in the power of the simple message, clearly communicated in the right environment, at the right time – at the right price.
Analytics: Analytics and data are a hot topic in the digital era. Agency Division has been utilizing advanced metrics for more than a decade. We pioneered our own proprietary offline measurement solutions. Over the years, we’ve continued to refine, adjust, and develop our tools to keep pace with the changing landscape.

Media Buying:

We take a holistic approach to media buying that optimizes our clients’ spends to reach their most valuable consumers in the most efficient manner possible. We use a combination of purchasing tactics that include Upfront, Scatter, DR and Remnant across screens and devices, along with leveraging Programmatic, Addressable, and Native Content media buying strategies to take advantage of the growing opportunities data and technology offer.

Analytics:

Analytics and data are a hot topic in the digital era. Agency Division has been utilizing advanced metrics for more than a decade. We pioneered our own proprietary offline measurement solutions. Over the years, we’ve continued to refine, adjust, and develop our tools to keep pace with the changing landscape.