MEDIA: Testing media, especially television, requires an iron clad stomach and healthy budget. Our TV Tests typically range from $10K to $150K depending on the campaign's local or national footprint. We work with our clients to determine target benchmarks and put in place strategies that reflect low, mid and high risk/reward scenarios. In many cases we hit home runs the first time around, in other cases we may need to iterate the ad to optimize it against the media. In either case, we usually end up with successful results that allow our advertisers to confidently invest into TV media as part of their growing media strategy.
CREATIVE: Effective TV commercials that drive measurable results is an art that is directly influenced by everyone at Agency Division. Some say "media is the new creative", our media team work hand in hand with our creative dept to help develop ideas and inform where and how our creative will be most effective.