CPA (Cost-per-Action)

AgencyDivision helps advertisers deploy Cost-per-Action (CPA) commercials across a Network of 1,700 television properties including cable systems, syndicators, and national affiliates reaching over 110 million households. Both Brand and Direct Response advertisers benefit by including AgencyDivision in their media mix to increase effectiveness, accountability, and performance. Experience the most efficient way to reach English and Hispanic television viewers in the United States and Canada.

Be Accountable

• Know what your Cost-per-Action is before airing
• Pay only if the schedule produces results
• Receive reports showing viewership metrics from your Direct Response data

Brand

As a brand advertiser, you may or may not be familiar with Direct Response, or Cost-per-Action advertising. With AgencyDivision you can easily and cost effectively extend the reach of your CPA brand campaign through the large and ever fragmenting media landscape. Distributing high-quality commercials that brand as well as generate consumer response, AgencyDivision provides a solution where you pay for media based solely on the number of consumer responses generated, similar to Internet based CPA models. Over 1,700 broadcast and cable properties participate in this network making it the largest television cost per action advertising network reaching over 110 million households. With the latest technology, we are able to target premier day-parts, such as Primetime, as well as translate the efficiency of CPA schedules by delivering traditional viewership metrics.

Direct Response

AgencyDivision can deliver relevant and effective DR media to over 110 million English and Spanish households on 1,700 broadcast and cable properties through the largest Cost-per-Action (CPA) advertising network in the industry. We provide a state-of the-art DR Dashboard to help monitor all aspects of your CPA campaign delivery. We monitor your lead conversions down to each of the 1,700 broadcast and cable properties helping to ensure the quality of your leads. When it comes to customizing a solution and making television CPA campaigns work for you, AgencyDivision is unsurpassed.

Advertising Agency

We know your job is to place advertising for your client in the most effective way that you can! We also know you work with clients who generally pay for prime media placement and sometimes your budgets go fast and your objectives are not met. That’s where AgencyDivision comes in.

With one call, AgencyDivison can air your clients’ consumer response commercials on a Cost-per-Action (CPA) network of 1,700 television cable systems, syndicators, and national affiliates reaching over 110 million households. Clients pay for media based solely on the number of consumer responses generated, similar to Internet CPA models. With the latest technology, we are able to target premier day-parts, such as Primetime, as well as translate the efficiency of CPA schedules by delivering traditional viewership metrics along with multi-level SQAD rate comparisons.

We will test your clients’ offer before commencing, to let you know what you can expect to achieve in CPMs/CPPs, and determine your clients’ guaranteed price per consumer response. Our model is complementary to your existing media buying campaigns. We do not disrupt your current client programs, but instead add to them. We manage the spend for you to meet budget. Talk to one of our representatives to discuss how agencies typically maximize their clients’ campaign performance.