Media Services
Television
Interactive
Media
Testing
Getting
Started
CUSTOMER ACQUISITION
STRATEGIES

Business model viability in the majority of most startups, comes down to balancing two distinct variables:

  • Cost to Acquire Customers (CAC)
  • The ability to monetize those customers, or LTV (Lifetime Value of a Customer)

Our clients are typically startups with a great team, polished product and healthy understanding of their market. These are the core elements of most great startups but without a calculated go-to-market strategy these factors all to often result in unprofitable and unrealistic expectations of the existing CAC for the business.

When we work with a business, we often take a deep-dive into your current costs from operations, sales, product development and marketing to determine your current CAC. We then perform numerous hypothetical and real world test scenarios to determine the validity of your current product and market opportunity and set realistic target ROI multiples based on the new CAC and projected LTV of a new customer.

For example, please see image below, a SaaS (Software as a Service) client will usually strive to achieve a 3x to 5x CAC-LTV ROI multiple. This process can take time and will cost a small amount of money, but often becomes your most valuable insight to your startup’s go-to-market strategy.

Our objective goals are to:

  • Understand your product, market and stronghold media market opportunities.
  • Determine the most cost effective ways for that market to ‘pull’ your product into it
  • Generate new customer acquisition momentum that makes your business a market leader
  • Increase customer acquisitions across all your existing channels
  • Develop creative advertising and media planning that delivers positive ROI against test data
  • Calibrate your creative until it drives expected conversions
  • Provide your business with an accountable and profitable media campaign
  • Achieve and drive down your overall CPA (Cost-Per-Acquisition).

As a full service customer acquisitions agency we are more than a typical direct response media agency. We create, plan and buy media across whichever channels we deem appropriate for your product and market opportunity. More often than not we can save you significant marketing dollars by combining media buys with our other clients to give you substantial media buying power.